Hiring a bunch of reporters and running obits and sports and news, with many ads and paid dls is online journalism in the form of a virtual newspaper, an online version that mimics the print model.
Is this the most efffective way to do it?
Are consumers seeking a newspaper, even a local one, that conforms to the print version? Is that how you set yourself up in an adversarial position, or a content-rich contender?
Why would anyone care about local news, politics, sports, crime, business, obits, music,
opinion, art, society?
And why would they want to consume it online?
Is the news a primary hunger, or is it integrated now with digital information and interaction in general?
What else are people consuming along with news?
How do you make local online news interesting, superior to TV, better than paper, unique, attention-worthy?
I guess I am bewildered by traditional journalism in an online newspaper.
I am more optimistic about a single investigative voice, or a small team of web researchers and alley haunters, in a blog, that also uses Ning, Twitter, Spock, Jaiku, Stumble Upon, Sphere, Campfire, Mahalo, Wink, Thinkature, Instructables, Facebook, Rock You, folkd, del.icio.us, Tumblr, and other socnets and Web 2.0 tools, to disseminate news and reader commentary on a focused topic, with a clear and distinct personality uniting and guiding the user community.
That's what Web 2.0 journalism looks like to me right now.
Blending investigative reporting with internet information foraging skills.
Micro-journalism (via Twitter, Jaiku, JetSetMix), personal presencing hub channels (Ning, Jaiku, Mashable) mobile journalism, photo/video journalism, crowdsourcing, citizen journalism, and journalistic wikis and team blogs.
If you can say it quickly, and show it small, you're on the right track.
Jim Long, NBC photojournalist, known as "newmediajim" on Twitter, is a good example.