Monday, February 19, 2007
to whom do we blog?
Who do you blog to or toward? Or for? Or against?
When you write a new blog post, who is addressed? Do you have a composite persona in mind? Do you imagine an aggregation of imagined readers, based on those you know well, and those you hope will find you?
Is there a conscious target? Who is it that you hope to enlighten, engage, or enrage?
I cannot believe that you just slap some text, maybe a photo or artwork, into a post template, with total oblivion as to the intended, expected, or hoped for audience. Do you ever blog against a person or group or company or political party? Do you blog to your Future Self? Do you blog for your friends, family, boss?
Does it depend on the specific post? The general topic?
Is your blog just a mirror in which you see content that reflects the self? How does this benefit anyone else? Is your blog just a workspace that helps you improve your thinking and writing skills?
Or are you blogging to a potential romantic partner, hoping to attract a mate or spouse or "on the down low" object of gratification?
When we talk on the phone, we know to whom we're talking. Same with a letter, email, chat, speech. But what about in your blog?
I blog for many different audiences. My colleagues like Carrie Snell, CK, Paul Woodhouse, Stephan Tual, Steven Brent, Doc Searls, Krishna Bhatt, Sterling "Chip" Camden, Loren Feldman, Liz Strauss, people who comment here a lot, blogroll me, quote me, subscribe to my RSS/Atom feeds and email updates, or link to me in a blog post.
But I also blog to my Future Self, so that someday, I'll look back on past posts, and be reminded of various issues, arguments, research, opinions that I had at the time I wrote them.
I also blog for those who might navigate to this blog from some wiki or other online venue in which I work and contribute content. Or people who type in key words like "how to blog", "blogocombat", "sales pitch book", or "dangers of personal blogging" into an internet search engine.
And finally, I blog for potential clients who may need my web usability analysis or content writing or marketing skills.
To whom do you blog?