Monday, September 18, 2006
your blog is NOT an island
Many probably think their blog is an island floating on a soup of other blogs, but lifted to the top. It's not. It's immersed in a stew of hyperlinking nodes and it's more like a cell within a body.
The cell is not important in itself. What's important is how it functions within a larger system.
Likewise, your blog is not an isolated lump of mental clutter and random jabbering. Your blog, to be effective and satisfying, cannot try to function as an island drifiting along, detached and self-referential.
CEO bloggers especially need to understand this.
An individual blog fits into an entity called the Blogosphere. This realm is an interconnected cluster of living, moving, growing, unfolding significance. If your blog was the only blog that existed, it would die of starvation. Blogs feed on each other, sustain each other, and support one another.
This means that you need to (1) visit other blogs (2) post comments on other blogs (3) encourage other bloggers (4) teach blogging skills to new bloggers (5) respond quickly to comments posted on your blog and use tools to prevent comment spam and abusive comments (6) defend the blogosphere from MSM attacks (7) promote the core values of blogging (8) improve your blog, thereby having a positive impact on other bloggers (9) keep enhancing your blog, with photos, podcasts, and video.
Posted by steven edward streight at 9/18/2006 10:09:00 AM