Wednesday, September 27, 2006
CEO blog topic suggestions
Why would a CEO wonder what to blog about? The CEO should be the most passionate, articulate, informed, optimistic, realistic, and dreamy employee in the organization. CEOs are hired to provide Leadership, which is nothing more than Visionary Service.
Here are some suggestions on what a CEO could communicate to his or her audience.
(1) Professional Origins: How you got interested in your field of expertise.
(2) Personal Motivations: Why you're so fanatically devoted to your customers, your employees, and your industry.
(3) Company History: How your organization rose to prominence, famous users, setbacks and lessons learned.
(4) Industry News: Your view on the hot new technologies, management techniques, customer relationship, or quality control methods that are proving effective for your company. Discuss where you see the industry evolving, how your company plans to triumph in an uncertain, rapidly changing environment.
(5) Hoaxes and Con Jobs: Explain how people can spot forgeries, counterfeits, faulty products, unscrupulous vendors, fly-by-night practitioners.
(6) How To Tips: Provide useful, practical secrets on how to do something related to your products, distribution, sales, employee relations, public speaking, innovation.
(7) Personal Insights: Talk about your favorite movies, books, authors, musicians, poets, packaging designers, business consultants, artists, comedians, peace activists, philosophers, mystics, software programs, outdoor activities, participatory sports, leisure pursuits...and tie the description in with some universal life principle or business strategy.
(9) Office Politics: Explain how you survive and triumph in the corporate jungle. Give pointers to new executives on the way up, housewives entering the workforce for the first time, older employees who are uptight about change, how to deal with mediocre performers who drag others down.
(10) Blogospheric Adventures: Link to your favorite blogs and explain why you like them.
(11) Product Clarifications: Are there features, benefits, or capabilities related to your product, that many customers are unaware of or confused about? Find out what they are, then proceed to enlighten.
(12) Customer Appreciation: Discuss customer profiles, who your customers tend to be, who you feel could benefit from what your company does, what consumer research reports and surveys reveal.
Posted by steven edward streight at 9/27/2006 10:58:00 PM