Tuesday, August 30, 2005
What determines true value of a blog?
What determines the
true value of a blog?
Not what you might think, or have been led to think by arrogant pop bloggers.
Before I explain, let's look at how Vaspers the Grate, a low traffic, but somewhat respected and authoritative business blog, ranks in TTLB The Truth Laid Bear Ecosystem. Okay?
The Truth Laid Bear tracks and ranks blogs by traffic, but I was unable to discover much more information about their system. Oh well...
Just scroll down my right sidebar until you see my ranking, there, under the link to Carrie's The Wrath of Grapes/Omnamaste blog. See? It says, when I last checked, "Crawly Amphibian".
Not bad for a specialty business blog.
Here is a copy and pasted list of their ranking system categories.
(I just noticed how "ranking by links" and "ranking by traffic" are both mentioned, and are not the same. Which is it? Now I'm confused as to what this TTLB ranking is all about. Maybe a reader can enlighten me.)
Ranking By Links
True Value of a Blog:
* NOT number of comments
* NOT number of other blogs linking to it in blogrolls
* NOT number of other blog posts linking to it
* NOT number of hits from unique visitors
* NOT the MSM news coverage of the blog
* NOT frequency of posts
* NOT amount of words per post
* NOT how pretty or ugly the design is
* NOT how brazenly it uses the F word, or other vulgarisms
* NOT how many nude photos it contains
* NOT how antagonistic it is to everyone and everything
* NOT how many conferences and conventions the blogger attends and smugly posts about
* NOT how much clinking (clique linking) it engages in
* NOT how many blogs are listed in its blogroll
* NOT how many links to reputable or popular blogs it contains in posts
* NOT how many comments are praising it and kissing its butt
(1) How relevant, accurate, and unique its content is
(2) How engaging it is in writing style (funny, smart, scholarly, whatever is appropriate for topic and audience)
(3) How up-to-date its content is
(4) How much original thinking is presented, instead of just a sentence or two, with links to other posts at other blogs...unless the blog is a legit "link log" like Robot Wisdom or Instapundit
(5) How quickly, kindly, and thoroughly the blogger respondes to comments by readers
(6) How usable the design, navigation, and functions are
(7) How credible the blog is (indicated by presence of About/Profile/Bio, Contact, testimonials--like I display in my right sidebar, etc.)
(8) How much satisfaction YOU get from expressing your writing skills, personality, expertise, art, photos, opinions, ideas, sense of humor, problems, questions, etc.
The TTLB "ecosystem", and other fun ranking systems, are amusing.
I saw a blog that displayed "Insignificant Microbe" in TTLB Ecosystem, and I just laughed. I didn't think any less of the blog. How popular, how much traffic a blog gets, has absolutely nothing to do with how relevant and credible it is.
I also want to state this: some of my favorite blogs have little traffic, and almost NO comments. I feel a little sad when I see "0 comments" at nearly every post, and I try to think of something intelligent and On Topic to post as a comment at a few posts.
One way to increase reader loyalty, and your own winsomeness, is to engage in a little self-parody once in a while. If you can poke fun at yourself, it makes people feel more comfortable and more receptive to you.
[signed] Steven Streight aka Vaspers the [Crawly Amphibian] Grate
Posted by steven edward streight at 8/30/2005 01:01:00 PM