Monday, June 13, 2005
Bloggers are Forward Thinkers
Photo by hyperlux JP Kollhoj (Norway)
Let businesses puzzle their brains to death, endlessly asking "what is a blog?" and "how can I use a blog to generate good PR and increase sales?"
They might as well ask how they can use a spiral notebook.
Maybe CEOs and business leaders should scribble their thoughts into a spiral notebook first. That way, they can get used to transparency, honesty, and sincerity, without anyone flaming, baiting, or challenging them.
If you operate a blog, you're smarter than most CEOs and businesses.
If you operate a blog, you're ahead of the curve.
You're a Forward Thinker, moving into the future.
All these business people have to do is read a few well-written blogs to see the potential they offer.
What's the big deal? Why are they so sluggish, slow, backward in their thinking?
I predict that businesses will pass over blogs.
I predict that businesses will think "forming a candid, two-way conversation with customers" is not a good idea.
Think of how businesses use a telephone to increase sales: telemarketing. The telemarketers hype a product, and use hard sell tactics, sometimes deceptively, to gain an immediate purchase.
Think of how businesses use mail to increase sales: junk mail hyping a product, to gain an immediate purchase.
Think of how businesses use television to increase sales: tv commercials hyping a product, to gain an eventual purchase.
See the trend here?
Television as it currently exists is not interactive.
But mail and telephone are. Do you see any businesses using the interactive nature of telephones and postal mail to engage in candid conversations with customers?
Then why do we expect businesses to jump on the blog bandwagon?
THEY WILL NOT DO IT.
Most businesses are not Forward Thinking.
Most businesses stare at the immediate bottom line down there at their feet, where they're planted like a frozen statue. Afraid to take risks, afraid of innovation, reluctant to implement drastic change or radical improvement.
It's funny, since blogs require no real financial investment or overhead costs, just a cataclysmic revolution in corporate culture.
Ah, there's the rub.
The 9 core values of blogging--how many companies really believe in and practice them?
Another big reason why businesses are so slow to get into blogging is due to a fear of, or a counter-productive attidude toward, change.
They resist change for various bad reasons, but largely because they also resist getting the workers involved in decision-makeing. They don't value worker input. They feel workers are slaves to be bossed around, not associates to include in planning and strategy meetings.
I applaud and cheer that tiny minority of Forward Thinking CEOs and businesses that are experimenting with blogs.
Someday, their competitors will curse the day they decided to "wait and see", to let the others make mistakes and work out exactly how to best use a blog.
The "wait and see" crowd are the Kings of Mediocrity, and mediocrity is its own punishment. The "wait and see" crowd are the cowards, the inept, the dullards and sluggard who impede progress.
When the telephone and the television were first invented, very few business people could see any value to them. They were considered to be merely toys, curiosities, frivolities. Sound familiar?
So blog on brother, blog on sister.
Know that as a blogger, you're a Forward Thinker.
You're way ahead of the ruling elite, the so-called managers, and the business school graduates.
You're the kind of pioneer that made America great, and can make any other nation great, too.
[signed] Steven Streight aka Vaspers the Grate
Posted by steven edward streight at 6/13/2005 07:48:00 PM