Friday, January 28, 2005
Characteristics of Web Site Content
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Characteristics of Web Site (or Blog) Content
I recently conducted a survey of web developers on what they considered important for web site success.
One of the items mentioned was content.
In fact, many web professionals say: "Content is king."
If content is indeed king, it should be enthroned with regal dignity and royal embellishments.
You see, content depends first on correctly identifying both corporate goals and user needs.
A web site's success also depends on how the content is derived, verified, and presented.
The essential characteristics of web site content can be expressed in this list of 14 aspects that all start with "R".
I've taken the liberty of using a few unusual "R" words just to make it interesting and thought-provoking, trying to practice what is preached.
The 18 "R"s of Web Site Content
Radiant: Immediate visual impression of credibility, authority, and propriety via color, design, typography, logo, corporate identification, etc.
Relevant: Having an obvious pertinence, appropriateness, application, or affinity with the topic at hand.
Rare: Unique, idiosyncratic, not redundant, not commonly found, in this form, or with completeness, in other information resources.
Rich: Loads of good stuff for users to enjoy, absorb, and ponder, rather than meager offerings that aren't worth waiting for the site to download into the browser.
Radical: Beyond platitudes, pleasantries and proverbs, fresh thinking that challenges pre-conceived, outmoded, or erroneous but popular notions.
Rapacious: Plundering (in a nice way), hoarding, accumulating, stockpiling all the information that is known to be available on a topic, then differentiating what is useful and desired by the target audience, and providing summaries, paraphrases, quotations, links, or other means of dissemination.
Recrudescent ("breaking out afresh, renewed action"): Facts that are emerging in various locations and scenarios, but have largely gone unnoticed by others.
Rectilinear ("characterized by straight lines"): Driving right to the heart of the matter, no tangents or meandering.
Resolute: Firm in purpose, exhibiting confident clarity, and aggressively presented.
Recondite ("beyond ordinary perception, profound, dealing with complex or obscure subjects"): Sublime, extraordinary, "Eureka!" type insights that contain the solution for obstinate or pervasive problems.
Repositorial: Acts as a dependable repository, reservoir, or collection of all necessary facts, or contains references to the major resources dealing with the subject, obviating the need to bounce all over the web, hunting down the relevant data.
Realistic: Rational, pragmatic, capable of immediate application to actual situations, not overly theoretical or abstract.
Reverberant ("to re-echo"): reflects the goals of site owner and the needs of users, which are clearly and comprehensively understood and defined.
Refluent ("flowing back, as an ebbing tide"): Has links back to source or substantiating material.
Refrangible ("can be refracted, bent, as light rays entering a glass"): Can be tilted toward differing conditions and applications, flexible in implementation.
Reliable: Credible, trustworthy, linked to reputable external resources.
Retrievable: Easily searchable via main body content heads and subdivisions, "site search" text entry box, site map, site index, site orientation/welcome field, and clearly and logically categorized archives.
Responsive: In spite of all the other characteristics, is still open to user-generated, client-mandated, or corporate-dictated corrections, elucidations, amplifications, alterations, and questions.
YOUR TURN: If you have amendations, elaborations, substitutions, or other input regarding web site content, please leave a comment.
Posted by steven edward streight at 1/28/2005 07:11:00 PM